Scientific director of the Gaming Area of the International School of Comics in Florence
Administrator and founding partner of Mobile Idea srl, the first agency in Italy to have introduced Gamification into its portfolio.
After working for video game multinationals such as Electronic Arts Mobile and Vivendi Games on iconic titles such as Fifa, The Sims, Crash Bandicoot, Harry Potter, he has dedicated his career to the intersection between gaming and real life.
Considered one of the most influential gamification designers in the world, he was awarded the “Lezioni di Design” award during the Fuorisalone in Milan in 2018.
Author of books such as “Gamification – Videogames in Daily Life” (2011) and “The Art of Engagement” (Hoepli 2017), he manages the main Italian blog on gamification www.gameifications.com
He is the scientific director of the Gaming Area of the International School of Comics in Florence, a contract professor for various universities and academies and an engagement trainer for private companies.
Among his productions, signed with the TuoMuseo collective, “Father and Son” for the National Archaeological Museum of Naples, “A Life in Music” the first video game in the world produced by the Teatro Regio of Parma, “Past for Future” for the Marta of Taranto and “The Medici Game” for the Uffizi Galleries.
He is currently coordinator of the Alghero Città che Gioca strategic plan.