In recent years, sustainability has become a key word in every area – from business to politics, from marketing to culture, often adopted as a strategic label, but not always supported by concrete actions. This meeting aims to go beyond the superficial or “trend” dimension of the term to rediscover sustainability as a structural value, long-term vision and collective responsibility.
Through discussion between experts, entrepreneurs, researchers and change actors, the profound implications of sustainability will be explored: environmental, social, economic and ethical. The risks of greenwashing, the limits of current development models, but also the virtuous practices, public policies and innovations that demonstrate how sustainability can (and should) become a criterion for systemic design and decision-making will be discussed.
The aim is to contribute to a critical and conscious reflection on what it really means to be sustainable today – not to adhere to a fashion, but to build a future.
